The world is now digital…its time to get online!

Contents

Email & Document Storage

90% of the businesses around the world use Microsoft 365.

Then again, the majority of the last 10% use Google Workspace.

is a set of business application from Microsoft that helps organizations manage online services.

This is where you are going to save EVERYTHING to do with your business.

Domain Name

Domain Management

  • A domain name is the address of a website, essentially the text a user types into their browser to reach a specific website. It's a human-friendly way to access a website, translating to the numerical IP address that the web server uses. For example, "google.com" is the domain name for Google, while the actual IP address is a long string of numbers. 

  • DNS stands for Domain Name System. It acts as the "phone book" of the internet, translating human-readable domain names (like google.com) into the numerical IP addresses (like 142.251.79.142) that computers use to communicate. This translation is essential for web browsers and other applications to locate and access websites and other online resources. 

  • A CNAME (Canonical Name) record in the Domain Name System (DNS) is a DNS record that defines an alias for a domain name, pointing to another domain name. It essentially acts as a forwarding address, meaning that when a user enters the CNAME, the DNS server will resolve it to the IP address of the domain it points to.

  • A TXT (text) record is a type of DNS (Domain Name System) record that allows you to add text-based information to your domain. These records are primarily used for things like email authentication (SPF, DKIM, DMARC), domain ownership verification, and other general information. 

  • Microsofts venture into Domain management! If you’re going to use Microsoft, make your life easy

    GoDaddy makes it easy for UK businesses to secure a professional online presence with the perfect domain name. A strong domain builds trust, supports branding, and helps customers find you online. With a wide selection of extensions, simple management tools, and 24/7 support, GoDaddy is a reliable choice for getting your business online quickly and confidently

Social Media

Social media are interactive digital platforms that allow users to create, share, and disseminate content within virtual communities and networks. They facilitate communication, connection, and information sharing among individuals and groups. 

  • Facebook, Instagram & WhatsApp Business

    If you know how to use all 4x together, they can be a powerful tool.

    We can help you set it up, and get you on the road to using it to your advantage…

  • Reach and engage with your target audience…

    Facebook Business helps you to engage with your target audience through targeted ads and posts. It offers tools to track performance, manage messages, and build brand awareness. With a strong presence on Facebook, your business can grow your community and drive more sales.

  • Showcase your products / services…

    Instagram Business allows you to highlight your business through visual content and stories. It provides insights on engagement, reach, and audience demographics to help improve marketing efforts. With features like shopping tags and ads, you can connect with customers and boost sales directly through the platform.

  • Communicate quickly and personally with your customers…

    WhatsApp Business helps you to communicate with customers in the best possible way. It offers features like automated replies, labels, and a business profile to streamline customer service. This direct and efficient communication will build trust and improve customer satisfaction.

  • Build brand credibility and connect with industry professionals…

    LinkedIn is a professional platform that will help you to build brand credibility. It’s ideal for sharing company updates, job opportunities, and thought leadership content. By engaging with a relevant audience, you can strengthen relationships and attract new opportunities.

  • Reach a wide audience and engage…

    TikTok Business allows you to reach a wide audience through short, engaging video content. It’s great for showcasing products, building brand personality, and going viral with creative trends. With targeted ads and analytics, you can drive awareness and connect with younger audiences effectively.

  • Share real-time updates and engage in conversations…

    X (formerly Twitter) Business will help you to share real-time updates, engage in conversations, and build brand awareness. It’s a powerful platform for customer service, trend participation, and thought leadership. With targeted ads and analytics, you can reach specific audiences and track campaign performance.

  • Showcase your products…

    Pinterest for Business helps UK brands reach new audiences through visual discovery. It’s a powerful platform for showcasing products, driving traffic, and increasing brand awareness. With features like rich pins, analytics, and promoted content, businesses can engage users actively searching for ideas and inspiration, making it ideal for boosting visibility and encouraging purchases or website visits.

  • Content creation can be a pain….

    Tip 1: Create a list: on day 1, create a list that you can add to year after year.

    Tip 2: 1 hour a month: Create a months worth of content at a time, then reuse it year after year

    Tip 3: Good, is good enough - Don’t waste hours going for perfect, start of with an idea, sleep on it, post it.

    Tip 4: Schedule it! Don’t spend 20x evenings a week posting content - spend £20 a month on a scheduling tool and get your life back!

Digital Marketing

Digital marketing has been abused by spammers and online scammers, which goes toward showing that over 50% of crime is now committed online!

Digital marketing involves using various online channels like search engines, websites, social media, email, and mobile apps to promote products and services, aiming to increase brand awareness, drive traffic, and achieve marketing goals. It's a broader term than social media marketing, encompassing all online marketing activities. 

  • MFA stands for Multi-Factor Authentication. It's a security measure that requires users to provide two or more distinct verification factors when logging in, adding an extra layer of protection beyond just a password. MFA is often referred to as two-factor authentication (2FA) when it involves only two factors. 

  • Phishing is a type of online scam where cybercriminals trick people into revealing sensitive information like passwords or credit card details by impersonating legitimate organizations or individuals. This is often done through fraudulent emails, text messages, or phone calls that contain links to malicious websites or prompt the victim to provide information on what appears to be a legitimate website. 

  • The Information Commissioner's Office is a non-departmental public body which reports directly to the Parliament of the United Kingdom and is sponsored by the Department for Science, Innovation and Technology.

  • Sender Policy Framework (SPF) is an email authentication method that ensures the sending mail server is authorized to originate mail from the email sender's domain.[1][2] This authentication only applies to the email sender listed in the "envelope from" field during the initial SMTP connection. If the email is bounced, a message is sent to this address,[2] and for downstream transmission it typically appears in the "Return-Path" header. To authenticate the email address which is actually visible to recipients on the "From:" line, other technologies, such as DMARC, must be used. Forgery of this address is known as email spoofing,[3] and is often used in phishing and email spam.

  • DKIM (DomainKeys Identified Mail) is an email authentication standard that uses digital signatures to verify the authenticity of emails and ensure they haven't been tampered with in transit. It helps prevent email spoofing and improve email deliverability. DKIM works by generating a private key and a corresponding public key. The private key is used to sign outgoing emails, while the public key is stored in the domain's DNS records as a DKIM record. When an email server receives a DKIM-signed email, it uses the public key to verify the signature, ensuring the email originated from the domain and hasn't been altered. 

  • DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email security protocol that builds upon existing standards like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to enhance email authentication and protect against spoofing. It allows domain owners to define policies that tell receiving mail servers how to handle emails that fail authentication checks. 

Websites

SquareSpace logo

We believe creating a website should be easy, and acheviable by the business with basic skills - personally, we think SquareSpace meets our needs best, but here are other options:

  • Squarespace makes it easy for UK users to build professional websites without needing technical skills. With its drag-and-drop editor, customisable templates, and all-in-one platform, you can create and manage a stylish site quickly and easily. It’s ideal for small businesses, creatives, and entrepreneurs looking for a hassle-free way to establish a strong online presence.

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Website SEO

Stand out in search results with fully integrated SEO tools from Squarespace, including the content, technical, and local details of your website.

  • Squarespace SEO offers UK businesses built-in tools to improve their website’s visibility on search engines. With features like customisable page titles, meta descriptions, and clean URLs, it helps boost rankings and attract organic traffic. Its user-friendly design means even beginners can optimise content effectively, making it a valuable platform for growing your online presence and reaching new customers.

  • Having a high-ranking website offers UK businesses greater visibility on search engines, leading to increased traffic and more potential customers. It builds trust and credibility, as users often click on top results first. A strong ranking also gives you a competitive edge, supports brand awareness, and can significantly boost sales and enquiries without the need for paid advertising.

Google Business

List your business on Google with a free Business Profile (formerly Google my Business).

  • Manage your online presence…

    Google Business is a free tool that helps UK businesses manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can attract new customers and share key details like your opening hours, location, and reviews. It’s an essential platform for improving visibility and boosting credibility in the digital marketplace.

  • Showcase real feedback from past clients…

    Google Reviews help businesses build trust with potential customers. Positive reviews can improve a company’s online reputation and increase visibility in search results. They also influence buying decisions, as many people rely on reviews before making a purchase. Encouraging satisfied customers to leave reviews can lead to more traffic and higher sales.

  • Increase visibility…

    Google Maps is a powerful tool for UK businesses to increase visibility and attract local customers. By listing your business on Google Maps, you make it easier for people to find your location, read reviews, and get directions. It enhances your online presence, supports customer engagement, and plays a key role in driving footfall and boosting trust.

  • Understand how visitors interact with your website…

    Google Analytics is a powerful tool. It provides detailed data on user behaviour, traffic sources, and conversion rates. With these insights, businesses can make informed decisions to improve marketing strategies and website performance. Using Google Analytics regularly can lead to better customer experiences and increased growth.

  • Monitor and improve your website’s performance…

    Google Search Console is a free tool that helps businesses monitor and improve their website’s performance in Google Search results. It provides insights into how people find your site and highlights any issues that might affect visibility. Businesses can use it to optimize their SEO strategy and track keyword rankings. Regularly checking Search Console helps ensure your website stays healthy and competitive online.

Fiverr

Fiverr connects UK businesses with freelancers worldwide, offering affordable services in design, writing, marketing, and more - all in one place.

  • Fiverr is an online marketplace connecting UK businesses with freelancers across the globe. From graphic design to copywriting, it offers affordable services starting at just £5. It’s ideal for startups, small businesses, and individuals needing quick, professional help. With thousands of skilled sellers, Fiverr makes outsourcing tasks easy, cost-effective, and accessible to everyone, whatever your budget.

  • Fiverr Pro offers UK businesses access to hand-vetted, top-tier freelancers for high-quality, professional results. Every Pro seller is reviewed for their expertise, experience, and professionalism, ensuring reliable and polished work. Whether you need branding, marketing, or development services, Fiverr Pro is perfect for businesses seeking premium talent with the convenience of Fiverr’s user-friendly platform and secure payment system.

  • Hiring freelancers through Fiverr offers UK businesses flexibility, affordability, and speed. You can quickly find skilled professionals for any task without long-term contracts or overheads. With a vast talent pool, clear pricing, and user reviews, it’s easy to find the right fit. Fiverr supports everything from one-off projects to ongoing needs, making it a smart outsourcing solution.

Google Analytics

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance.

This is connected to your website, domain and SEO platforms to show traffic and keyword analytics

  • Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Social Media Planning

Back link to a company website

Campaign planning is one of the more tedious and time consuming tasks.

We recommend fast tracking your approach, and spending the quality time on refining, not building.

  • Its a good starting point - but don’t stop here, SEO will start downgrading copied content shortly.

  • Sit down once a month and schedule the next 3 months posts from your library.

    Planner

    Trello

    Clickview

  • Dont sit there every evening posting.

    Hootesuite

    Metricool

    others